3 Steps to Forge Your Company’s Purpose-Driven Path

Opinions expressed by Entrepreneur contributors are their own. Many companies are not necessarily founded with greater social, cultural or environmental purposes in mind, but that doesn’t mean they can’t incorporate them.But first, it’s helpful to define what we’re dealing with: What is “purpose” and why is everyone talking about it? I’ve found that the best definition is “the natural evolution of philanthropy and cause marketing,” one that takes the act of giving money and/or partnering with nonprofits a step further.