5 Questions to Ask a PR Pro Before Hiring Them

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One of the most popular questions from a company hiring a PR agency is what journalist contacts they have and how deep their relationships are.

While it’s understandable to think this is important, it’s not the right question to ask a PR person. Regardless of who they know, they’ll only get responses if they bring their contacts a pitch that captures their interest.

This means it’s far more essential to find someone who can help you proactively source and react to newsworthy topics,

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