5 SMS Marketing Best Practices to Help You Sell More Stuff

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SMS marketing is one of the most profitable and effective channels for getting customers’ attention. Eighty-four percent of customers want texts from businesses — they read those messages instantly, and they take immediate action.

This form of marketing can be a game-changer for your business, but you’ve got to follow these SMS marketing best practices.

1. No cold SMS outreach

Rule #1 of the Telephone Consumer Protection Act (TCPA) and clarifications made by the Federal Communications Commission (FCC) over the years is this: Contacts must opt into receiving communications from your business.

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