5 Ways to Kickstart New Ideas at Your Startup

Opinions expressed by Entrepreneur contributors are their own. There’s a reason “research” is listed as one of the first steps in Entrepreneur’s guide to starting a business. Think of your business pitch as a testable hypothesis regarding an unmet need in the market and how that need can be met. Test, improve and innovate your idea by way of these time-honored topics: Corner these queriesOnce you start to market the goods or services your business offers, you’ll likely face the following questions from prospective customers:What