How to Harness the Power of Authentic Storytelling to Become a More Effective and Inspiring Leader

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A seismic shift away from academic knowledge and data dissemination to a more personal, narrative-driven and authentic approach can boost any leader’s ability to inspire and influence their stakeholders. In fact, Stanford’s Graduate School of Business found that stories are remembered up to 22 times more than facts alone. This highlights the significant impact that storytelling can have in making messages more memorable and persuasive in business settings.

During my time as the CEO of an online media company,

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