All You Need to Know About Using Trademarks for Your Business

Opinions expressed by Entrepreneur contributors are their own. Imagine that after countless hours spent in research and development, you announce your new company to the world. You’ve branded your entire company around a name that you’ve been talking up and that you painstakingly chose. You have a beautifully-designed, expensive logo that’s printed and featured on many expensive marketing materials.Now imagine that a few years later, another business in a similar space announces its genesis ⁠— but it’s using a name or