Arnoud Vink new Head of Development for Choice hotels EMEA

2 min reading time

Published on 05/06/23, Updated on 13 hours ago

Arnoud Vink

Having joined the group on May 1, he reports directly to Jonathan Mills, CEO of Choice Hotels EMEA. This appointment reflects the Group’s commitment to expansion and development in the EMEA region.

Choice Hotels EMEA is the company of Choice Hotels International, focused solely on franchising hotels and residences worldwide. With over 15 years’ experience in the hotel industry, Arnoud Vink’s mission is to steer the Group’s growth strategy in the EMEA region. This objective is reflected in two concrete actions: the signing of new partnerships and franchise agreements, and the development of new opportunities with existing franchisees.

Prior to joining Choice Hotels EMEA, Arnoud Vink founded his own real estate, asset management and project development consultancy, VRE Consulting, in September 2021. Previously, he held a number of management positions with the Accor Group in France, first as Vice President – Head of Subsidiary Hotel Development, then as Deputy General Manager – Director of Development and Franchising.

“I am delighted that an expert of Arnoud’s calibre, with his extensive expertise and strong relationships in property management, is joining our management team. With the roll-out of our revitalized brands across EMEA, appointing a highly experienced franchise development specialist to help us market them was the obvious next step and I look forward to Arnoud leading our growth strategy as we continue to strengthen our position in EMEA.” – Jonathan Mills, CEO of Choice Hotels EMEA

“This is a really exciting time to be joining Choice Hotels EMEA, as we continue to reinvigorate our entire EMEA portfolio. I look forward to managing Choice Hotels’ regional expansion plans, working with the team to strengthen our presence in the region, maximizing ROI for our franchisees and delivering exceptional value to today’s travelers. I’m excited about what Choice Hotels’ franchisee-centric approach and dynamic brand revitalization strategy offers entrepreneurs and investors, as well as its focus on flexibility and solid ROI, and look forward to introducing these opportunities to investors throughout the region.” – Arnoud Vink, Head of Development at Choice Hotels EMEA


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