Donations over Discounts for Building Long-term Customers

Opinions expressed by Entrepreneur contributors are their own. Discounts may get customers through the door, but those same customers are often robbing you of profits then leaving you without their long-term conversion to a lasting customer base. While the temptation to see a spike in short-term revenue is tempting and sometimes seemingly necessary, discounts create low-value customers who don’t care about brand loyalty or about finding companies whose causes they support.Why discounts are tempting but harmful Discounts are known to drive immediate