How Advertising Is a Living, Evolving Entity (and How to Grab Hold of It)

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At first glance, the idea of advertising as a living thing can seem strange or even nonsensical. But the history of advertising shows us that it is indeed a living, evolving entity.

Advertisements in the 1800s were primarily published in newspapers, city directories and other print publications. And those ads are a far cry from the personalized marketing many consumers receive via email or social media today.

But comparing today’s ads to those of over one hundred years ago is just one way of recognizing how advertising is a living and ever-evolving discipline.

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