Gonzalez will oversee the team helping to sign and develop new talent, assist BMI’s family of songwriters and publishers and serve as a liaison between the Latin music community and the industry at large.
“Throughout his career, Jesus has forged strong relationships within the Latin music community as a songwriter and a music executive,” said Flores. “His background gives him a deep understanding for both the artistic and business side of what we do, which is invaluable to our music creators, and his ability to forecast industry trends within the ever-growing Latin music space is second to none. I look forward to working with Jesus on developing new talent and supporting our incredible roster of Latin songwriters, producers, composers and music publishers.”
As the former senior vp brands & partnerships at Universal Music Group, Gonzalez spearheaded collaborations between top Latin artists and global Fortune 500 companies helping secure deals for artists J Balvin, Juanes and Luis Fonsi with brands such as Anheuser-Busch, Pepsi and Mastercard respectively.
Gonzalez is a voting member of the Recording Academy for the Grammy and Latin Grammy Awards. He received a bachelor’s degree in political science from the University of California, Riverside.