Kanye West Files for Bizarre New Blue Logo Trademark for Clothing

Kanye West has been wearing a lot of black lately, but he’s thinking blue for his future … at least when it comes to landing a logo for his clothing line.

Ye’s filed two new trademarks, obtained by this publication, for a bizarre blue design he hopes to lock down as a logo. Unclear what the motivation is behind the logo … it’s a solid blue circle encased by another blue circle with jagged edges.

Interestingly enough, Kanye filed for another variation of the logo back in July, one without the color blue … but it appears he’s changed his mind.

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However, this time the docs state, “The color(s) blue is/are claimed as a feature of the mark.” Kanye fans might recognize the shade of blue is slightly similar to the same one he used on his “Jesus is King” album … but we can’t see any correlation between the album and logo.

As for the logo’s use, the documents state it’ll be for retail stores, online ordering services and online retail store services including clothing, footwear and headwear.

this publication broke the story, Ye recently filed docs to land a trademark for “YZYSPLY” for retail stores — so it’s always possible the new logo and stores could go hand in hand.

The guy is always innovating.