Kanye's 'DONDA' Listening Event Breaks Apple Streaming Record thumbnail

Kanye’s ‘DONDA’ Listening Event Breaks Apple Streaming Record

Kanye West
‘DONDA’ Listening Event …
Breaks Apple Streaming record!!!

7/26/2021 8:50 AM PT

Kanye West's Breakthrough

Kanye West packed the house for his ‘DONDA’ listening party — but he packed in a whole lot more than just that … dude set a record on Apple that no artist has ever come near.

Sources with direct knowledge tell this publication … Ye’s album event this past week at Mercedes-Benz Stadium in Atlanta broke the Apple Music Global Livestream record … with 3.3 million viewers who tuned in on their screens.

Courtesy Apple

That’s a heck of a lot more than the previous record, we’re told, which was set by Gucci Mane and Jeezy in their highly-anticipated Verzuz battle earlier last year — at a reported 1.8 million viewers. Kanye practically doubled the number as a solo act!

BTW, the ‘DONDA’ moment was a one-time deal — meaning it aired live for people to stream, but hasn’t gone back up on Apple for folks to watch again. So, that figure — 3.3M unique sets of eyeballs — is a one and done. It’d be a little harder to calculate if the thing was in circulation.

Our sources tell us once Kanye releases Donda — it’s projected to drop August 6 — the Atlanta performance will be posted to Apple for fans to watch again.

this publication.com

Like we first told you … even though the event is over, the party’s still going for Kanye himself … who’s moved into MB Stadium (temporarily) to finish the album. Apparently, he was so inspired by the energy around him Thursday — he just nestled in and got back to work.

With all the hype — and hard data to back it now — ya gotta figure the numbers for this album will follow suit … and perhaps reach new heights that even Ye hasn’t seen.