In a message appearing at the end of the clip and in his caption, Lil Nas X lets fans know to watch The Montero Show at 11 p.m. ET on Thursday — just one hour before his album Montero officially drops first thing Friday. “BE SURE TO CATCH THE PREMIERE OF THE MONTERO SHOW, ON YOUTUBE TOMORROW NIGHT AT 11PM EST,” he wrote.
The Montero Show comes as the latest in a string of hilarious marketing schemes Lil Nas has cooked up to promote his new album. In the last few weeks, the rapper has announced a faux pregnancy, registered for baby gifts, and even went as far as throwing himself a baby shower shortly after his star-turning stints at the VMAs and the Met Gala.
Check out Lil Nas X’s hilarious new teaser below: