Monday, January 22, 2007 7:37 PM
Torstar Digital, owner of Olive Canada Network, announced today a partnership with Gesca Digital, which will add Gesca Digital’s French language web sites and ad sales to Olive Canada Network. Olive Canada Network currently offers the country’s media buying community direct access to highly targeted Canadian impressions across top-tier online branded web sites in
. With the addition of Gesca Digital, Olive Canada Network will become a truly national and bilingual service for
’s leading national online advertisers.
“With Gesca Digital as part of Olive Canada Network, we can now offer advertisers more than 13 million unique Canadian visitors per month, or 60% of online Canadians, all of it exclusively on premium web sites,” said Simon Jennings, General Manager of Olive Canada Network. “The addition of Gesca Digital’s top-tier network in
Olive Canada Network exclusively represents the Canadian impressions on a comprehensive and growing list of premium, branded sites based in both
“Becoming part of Olive Canada Network allows us to broaden the opportunities available to
“The addition of the Gesca properties to the Olive Canada Network allows me to be more efficient as I can buy a higher volume of reach in Quebec and across English Canada with just one call”, remarked Michael DiGiovanni, Director of Online, Zenith Optimedia.
Olive Canada Network will now operate sales offices in
About Olive Canada Network
Launched in June 2006 by Torstar Digital as a premier network of top tier online brands, Olive Canada Network has since grown to become one of
About Gesca Digital
Gesca Digital and it’s subsidiaries, operate several Internet sites (cyberpresse.ca, LaPresseAffaires.com, Technaute.com, MonToit.ca and MonVolant.ca) also own an interest in Olive Canada Network, fifty percent interest in
About Torstar Digital
Torstar Digital’s mission is to deliver technology and strategic leadership to its online-only properties, create winning online businesses that can leverage Torstar Corporation’s wealth of media assets and assist in online enabling Torstar Corporation’s existing portfolio of print businesses. Torstar’s current portfolio of leading digital properties includes thestar.com, toronto.com, workopolis.com, LiveDeal.ca, Olive Canada Network and a variety of regional sites.
For more information contact:
Manager of Communications,