Purpose-Driven Companies Grow 3 Times Faster — So Here’s How to Become One Without Sacrificing Profit.

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It used to be enough to drive profitability, but modern businesses (and their employees) now require a transcendent higher purpose. This is the “why” behind your company’s mission and vision statements and helps align the decisions you make when dealing with uncertainty in business.

Purpose-driven organizations are valued by stakeholders because they grow three times faster on average than non-purpose-driven competitors. Purpose-led organizations encourage personal development among all employees with the understanding that businesses have a powerful influence on society and should be focused on more than just financial goals.

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