“Behind the scenes, they are making millions at songwriters’ and artists’ expense,” Israelite said. “With the complaint we are filing immediately, we are sending a clear message both to Roblox, and to the video gaming industry at large, that you cannot build a company on the backs of music creators, refuse to pay them, profit off of users by activity and money and get away with it.”
On Roblox, a community of 42 million active daily users create and play each other’s games. Users can also upload their own MP3s to the platform, which other players can access and incorporate into games as well. Roblox charges users the “Robux” equivalent of around $4 per song upload.
While Roblox has tapped artists like Lil Nas X and Zara Larsson to perform virtually inside the platform, and even has Warner Music Group on board as an investor, Israelite said that these partnerships only serve to “give [Roblox] the illusion of being pro-creator.”
The other publisher plaintiffs included in the lawsuit are ABKCO Music & Records, Big Machine Records, Hipgnosis, Kobalt Music Group, MPL Music Publishing, peermusic, Reservoir Media Management and Spirit Music Group. Electronic artist deadmau5 (Joel Zimmerman) is also named as a plaintiff.
Israelite also announced that the NMPA will be ramping up its ongoing campaign against Amazon-owned livestreaming platform Twitch, a popular platform for gamers which also claims DMCA protection as a reason for its lack of broad music licenses.
The NMPA has already joined the RIAA in filing tens of thousands of takedown requests for video clips using unlicensed music on the platform, and now, Israelite says the NMPA is launching an “intensive enforcement program” to continue this process.
“Twitch should serve its users by fully licensing music which would allow the platform to flourish and copyright owners to be compensated properly,” he said. “Until they do, we will be forced to remove aggressively that which Amazon refuses to pay for.”
Reached by email, a spokesperson for Twitch responded, “Our conversations with music rights holders, both with labels and publishers, are active and ongoing, and we continue to work with them to establish potential approaches that would be appropriate for the Twitch service and our entire community.”
Roblox could not be reached for comment.