Separating Your Marketing Team From the Others Is Limiting Your Success

Opinions expressed by Entrepreneur contributors are their own. Virtually every business is made up of different teams that serve the organization as a whole. These teams could be sales, customer service or project management, but each one has its own method of measuring efficacy.Let’s say you’ve specifically built systems to track impressions, likes, clicks and other critical metrics, and the data looks positive – sales should be skyrocketing. Your brand should be thriving. But, you’ve hit a wall. Why?Have you