Sony Unveils 360 Reality Audio Speakers, Bringing Its Studio Tech Into Everyday Homes

Sony Unveils 360 Reality Audio Speakers, Bringing Its Studio Tech Into Everyday Homes

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Sony’s 360 Reality Audio technology made a splash when it launched in 2019, with artists like Mark Ronson and Pharrell all “re-releasing” songs in the new immersive audio format. Sony also worked with music labels like Universal Music Group, Warner Music Group, and with Live Nation, to provide the companies with technology to build out musical content around 360 Reality Audio. Now, two years later, consumers at home can finally get their hands — and ears — on the same industry-leading tech, in a powerful new speaker system.

Designed using what Sony calls “object-based spatial audio technology,” Sony’s new 360 Reality Audio speakers ($298, Amazon) create a concert-like environment in your own home by “floating” the music around you, rather than pointing it directly at you. As the name suggests, the speakers mimic the feeling of 360-degree sound.