The Secret to Retaining Unhappy Customers and Empowering Happy Ones

Opinions expressed by Entrepreneur contributors are their own. Modern businesses can use all sorts of tools, including automation, to collect information about what customers think, want and do. Many companies unfortunately don’t tap all of the potential concealed within that data. Closing the feedback loop and creating a solid sequence of two-way communication can improve how happy customers are with you and empower your happy customers to be valuable ambassadors for your brand.The importance of a two-way relationshipCustomer feedback allows you to spot