Social media marketing is quick and easy. Facebook, Twitter,Pinterest, Instagram are all free platforms businesses can use to directly engage with their audiences. Here’s what it really takes to promote your business on social platforms.
BUILD YOUR CHANNELS EARLY
Don’t wait for launch day to create your social media channels, Start building your social media accounts and your presence early. But what can you share before you even launch your business? Share information relating to your industry, Become a resource of information. Connect with others in your industry and talk to them.
BUILD RELATIONSHIPS WITH INFLUENCERS
Just like your social media channels, you need to build relationships before you need them. Start out by looking for journalists and bloggers who write about your business topic. Read, comment on, and share their posts, if appropriate. Connecting and developing relationships with influencers and experts in your field of business will help you down the road. When you approach them later, they’ll be more likely to recognize your name, or at least be receptive, because it’s obvious you know what they cover.
FIND YOUR AUDIENCE
If you haven’t taken the time to build your networks and develop relationships ahead of time, figure out which social platform is best to reach your target market. Then study those platforms and, when possible, take your targeted advertising to those platforms.Find out who’s talking about what, where they’re talking about it, and then start listening there. Figuring out where to find your target market on social media does take time, and involves searching for people who are talking about topics that are important to you.
JOIN THE CONVERSATION
You can participate in Twitter chats and facebook posts that relate to your business, Or you can join an ongoing conversation about a topic by using popular hashtags on any platform. You can’t just jump into the conversation with, ‘Buy my stuff!’, but if you join in the conversation, you’ll raise awareness.
While LinkedIn, Facebook, and Twitter are the most receptive social platforms for business, no platform is off limits so long as you adapt your content to that platform. As long as you are a part of the community, and understand that community, and you’re not just promoting your business, you can succeed on any platform.