This Beatles Collector’s Set Re-Creates the Band’s ‘Ed Sullivan Show’ Debut: Here’s Where to Buy It Online


Mattel is celebrating The Beatles with a collectable MEGA set marking 60 years since the British band made its U.S. debut on The Ed Sullivan Show.

MEGA x The Beatles Collector Set

Courtesy Photo

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Mattel is honoring The Beatles with a one-of-a-kind, construction set celebrating the 60th anniversary of the band’s first performance on The Ed Sullivan Show.

Feb. 9 marks six decades since the legendary band played The Ed Sullivan Show for the very first time. The performance, which aired Feb. 9, 1964, became one of the most-watched moments in television history, garnering a record-breaking 73 million viewers.


See latest videos, charts and news

Now, Beatles fans can build their own piece of “rock ‘n’ roll history” with this collectable building set celebrating the 60th anniversary of The Beatles’ first U.S. performance on the variety show.


MEGA’s “Ladies and Gentlemen, The Beatles!” set ($79.99) is available in select Walmart stores, online at and on The Beatles’ official website.

The 681-piece set from MEGA, a Canadian toy company owned by Mattel, replicates the “arrows” stage that was specially made for the broadcast and includes four 2-inch posable micro-figures of John Lennon, Paul McCartney, George Harrison and Ringo Starr, complete with swappable instruments.

The Beatles’ performance on The Ed Sullivan Show launched the “British invasion” and birthed Beatlemania Stateside as the show received more than 50,000 ticket requests for the 728-seat studio. By comparison, Elvis Presley drove more than 7,000 ticket requests for his Ed Sullivan Show debut in 1957.

The Beatles appeared on the show three times in 1964 and several other times over the next four years but stopped performing live on the show in 1966, opting instead for pre-taped performances. The band’s final performance on The Ed Sullivan Show was on March 1, 1970.

For more collectibles, check out the best gifts for Beatles fans.

Get weekly rundowns straight to your inbox

Sign Up