Why a Handwritten Thank-You Note Should Be a Staple Email Strategy of Luxury Brands

Opinions expressed by Entrepreneur contributors are their own. In the digital age of abundance and inclusivity, luxury brands must design an email strategy valuable for their clients by selecting appropriate channels and mediums.Organic list-building, bespoke aesthetic, alignment with the brand and email frequency are essential components to retain exclusivity when executing your email strategy. But adding here and there a handwritten thank you note can make a world of difference. Related: Thank You, Small BusinessTips for sealing real engagement with clients The first