Why (and When) Customer Lifecycle Automation is Critical in Your Business

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Your business needs more customers, but you’ve encountered a roadblock. You can’t spend more money on advertising unless you get more customers, but getting more customers requires more marketing dollars — and the cycle continues. This is where lifecycle automation can help.

First, let’s get some clarity on what this means. While automation is using technology to perform tasks or processes without human intervention, lifecycle automation refers to automating and optimizing customer interactions at every stage of their journey throughout an entire product or service’s lifecycle (e.g.,

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