3 Common Myths About Franchising That You Need to Stop Believing

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Most jobs, tax revenue and wealth come from high-growth companies that start with a great idea and then scale it. And when it comes to scaling, franchising is an increasingly popular option. The International Franchise Association found that American franchises sold more than $825 billion of goods and services in 2022 — a number that’s only expected to grow.

Together, the two of us have decades of experience working with consumer and franchise brands and teaching it at the Tariq Farid Franchise Institute at Babson College,

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