4 Strategies for B2B Marketers to Increase ROI During the Economic Downturn

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As the economy slows, B2B marketers are being challenged with longer sales cycles, lower deal amounts and churning customers. If that isn’t enough, many companies are slashing marketing spend.

With that being said, CMOs can see significant short-term improvements that will help them power through the forecasted downturn by focusing on these areas of their business:

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