4 Ways Creators Are Revolutionizing Marketing — and How Big Brands Can Benefit

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As a marketer, I love seeing big brands break free from corporate norms and have fun with their marketing. Take Wendy’s, which is well-known for its saucy Twitter personality, or Mailchimp, which uses memes, business discourse and insights on timely trends on its TikTok. Both organizations boldly inject personality and humor into their social presence. And many others have similarly found their own groove.

But the reality for most big brands (especially B2Bs) is quite the opposite: Bound by stringent corporate marketing guidelines,

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