46% of All Google Searches Have to Do With Location, One Report Says — and Purchases Often Follow. Here’s How to Boost Your Business’ Visibility Locally.

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Boosting recognition in your local community is crucial for businesses, regardless of their size — after all, 46% of all searches on Google include local intent, according to one report. It not only helps build a loyal customer base but also presents an opportunity to tap into the immense value of nurturing a local audience.

Over the years, there has been a significant surge — 500% — in local Google searches with keywords like “near me” and “buy now,” the same report said,

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