91 Service Business Ideas to Start Today

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For decades, the U.S. economy has seen steady growth in businesses that don’t sell goods but services, anything from cybersecurity to lawn care to event planning. These businesses can cater to individuals — personal service businesses may target homeowners, tourists and families — or businesses that hire consultants, advisors and subject-matter experts. Service businesses also account for more than 75% of the country’s gross domestic product, and they’re especially attractive for entrepreneurs looking to start a new venture.

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