AXS to Ticket All Opry Venues

The AEG-owned firm is now the exclusive ticketing partner for Opry Entertainment Group, which includes the Grand Ole Opry and Ryman Auditorium.

Lauren Alaina performs during “The Opry Goes Pink 2021” at The Grand Ole Opry on Oct. 19, 2021 in Nashville.
Jason Davis/GI

AEG-owned AXS is set to take over ticketing services for Opry Entertainment Group. AXS is now the exclusive ticketing partner for OEG’s properties, which include Nashville’s famed Grand Ole Opry and Ryman Auditorium venues.

OEG properties also include the Ole Red venues in Florida, Oklahoma and two in Tennessee. The newest Ole Red venue is also expected to open in Las Vegas in 2023.

Prior to the new partnership, the Ryman primarily used Ticketmaster and the Grand Ole Opry worked with Audience View. The AXS partnership will bring all the venues together under one ticketing service.

“This partnership with AXS will allow us to deepen our relationship with our customers across our venues and provide them a secure, safe and convenient way to access all of their OEG tickets in one place,” said Opry Entertainment Group president Scott Bailey in a release. “This partnership was created with our future in mind and opens doors for us to collaborate with AXS and AEG on a deeper level as we expand our offerings and continue to grow our business.”

The new partnership between EOG and AXS is also set to open doors between Opry and AXS parent company AEG — one of the world’s largest promoters and venue operators. The companies expect to collaborate on future music festivals and additional content opportunities for OEG’s Circle TV Network.

“The Opry Entertainment Group is the jewel in the crown of one of the greatest music cities in the world,” said AXS president and CEO Bryan Perez in a release. “AXS will super serve these landmark venues and their customers with our suite of state-of-the-art technologies and marketing solutions, enabling each property to tailor their ticketing experiences and maintain the individual identities which make them so iconic in Nashville and beyond.  We’re thrilled to partner with such a seminal brand as we build out our presence in the city.”

AXS is the ticketing partner for over 300 premier venues, sports teams, and event organizers around the world including AEG, The O2 in London, Crypto.com Arena in Los Angeles, T-Mobile Arena in Las Vegas, Red Rocks Amphitheatre in Denver, NBA’s Minnesota Timberwolves and Houston Rockets, and the NHL’s Vegas Golden Knights.

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