Marketing Secrets You Can Learn From the Movie ‘Office Space’

Opinions expressed by Entrepreneur contributors are their own. If you are a fan of the movie Office Space, then as soon as you read the word “printer”, I know it will conjure up the vision of the motley crew at Initech ritualized destruction of the infamous printer.  Twentieth Century Fox One question that has perplexed me for years since I saw this film is: Why didn’t the brilliant management team at Initech solve this problem by just buying new printers? While this question might not seem relevant, this riddle can unlock the holy grail of sales challenges. The vast majority of businesses on your marketing list will