5 Ways SEO Can Help Grow a Mom & Pop Business
Opinions expressed by Entrepreneur contributors are their own.
Small, independently owned shops, almost by definition, rely on tighter teams and target smaller markets while providing often niche products or services. And small they may be, but mom-and-pop operations can be mighty: They often bring a family legacy to their customers, along with close customer service — experiences not easily found in larger commercial sectors.
If you run such a shop, it’s common to rely on local foot traffic and targeted social media for much of your marketing efforts.