This Controversial Trend Makes People Think They’re Saving Money on Holiday Shopping — and There Might Be Some Truth to It
“Girl Math,” or the way people use creative logic to justify spending, is back with a festive flair.
Consumers are extending the holiday shopping season — buying both earlier and later — in an attempt to “save more” on Christmas Day itself, CNBC reported.
Related: Retailers Are Going to Shatter Discount Records This Holiday Season — But You’ll Have to Shop the Right Way to Cash In
The trend is reminiscent of TikTok’s viral “Girl Math,” which inspired creators to poke fun at their humorous justifications for spending: For example,