5 Ways to Maximize Your Returns at Live Conferences

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Conferences are among the most important marketing avenues for my consultancy, and I’m not alone. The global live event industry (which includes live sports and concerts, corporate events, and conference and exhibitions) surpassed $650 billion last year and is projected to reach $1.2 trillion by 2032.

Of course, it’s worth mentioning that conferences aren’t guaranteed success. E3 was once the most important annual video game event, but it struggled to remain relevant after the COVID-19 pandemic lockdowns and inevitably shut down permanently in December.

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