We Live in a ‘Right Now’ World — But Good Things Take Time. Here’s How to Explain Long Lead Times to Your Clients.

Opinions expressed by Entrepreneur contributors are their own.

There was a time when it was standard in the PR world to wait weeks or even months to learn if a client’s news was published. Even the daily newspapers wouldn’t “stop the presses” unless a story was earth-shattering. Today, between print, digital and social media, literally any news or information is at our fingertips at any time. It’s awesome! But if you own and manage a business like my PR firm that relies heavily on the news cycle,

 » …