There’s a New Wave in Online Shopping — And These Strategies Are Fueling All The Success

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Niche marketplaces have a number of competitive advantages over horizontal platforms: a product focus that simplifies the searching process for customers and increases variety within a specific category, a loyal and unique audience that comes to a marketplace with a specific request, high sales conversion, profitability owing to lower commission, lower barrier to entry for sellers and a high expertise of the platform in working with the target niche.

A niche focus fosters clear communication: sellers can tailor their offerings to a well-defined audience,

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