Identifying and Communicating Your ‘Why’ Can Transform Your Business — Here’s How to Do It

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Simon Sinek’s profound statement, “People don’t buy what you do; they buy why you do it,” is an important message for anyone who wants to make their work matter. This concept is not just about knowing your products or services; it is about identifying what motivates the organization and being able to pass that message across.

I would like to talk about the process of finding and using your “why” and how that changed my company.

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