This Is How to Separate Fact From AI Fiction During Election Season, According to an Adobe Executive

AI has made it hard to tell what’s real and what’s not, especially in photos and videos. This has led to deepfakes, misleading AI robocalls, accusations of fake AI crowds, and misinformation, which is only ramping up ahead of the November presidential election.

However, Andy Parsons, senior director of the Content Authenticity Initiative at Adobe, says the problem could be solved with another technology: content credentials.

These “nutrition labels” of information are embedded into the metadata of digital content and act as an invisible watermark to show if something was made with AI.

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