Your Marketing Strategy Needs an Overhaul — This Approach Is What Separates Successful Campaigns From the Rest

Opinions expressed by Entrepreneur contributors are their own.

In today’s hyper-connected world, data isn’t just a buzzword — it’s the lifeblood of any successful marketing strategy. Yet, despite all the talk about data-driven marketing, most companies are still missing the mark. Are you one of them?

If so, it’s time to rethink your approach because the new generation of data generation is here, and it’s transforming the way brands connect with their audiences. Here’s why it matters and how you can stay ahead of the curve.

 » …