Treating Your Business Like a Temporary Endeavor Can Boost Your Entrepreneurial Success — Here’s How

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In entrepreneurship, I suggest a shift in mindset from the traditional narrative of perseverance and struggle to a more pragmatic approach. Entrepreneurs often glorify their ability to endure challenges and overcome obstacles, but I believe that entrepreneurship should be viewed more like project management.

In this view, business endeavors are temporary, goal-oriented projects with defined start and “finish” dates. The emphasis should be on both the relevance of the project and having a predetermined exit strategy.

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