How AI-Driven Personalization Is Transforming the Retail Industry and Enhancing Customer Experiences

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Americans love to shop — so much so that NPR devoted an episode of its “Consider This” program to the country’s shopping culture during the second year of the pandemic. But while just a couple of decades ago, shopping meant a trip to the mall, much of the activity has now moved online.

Personalized shopping is another area that emerging technologies have transformed. Where personal shoppers used to curate clothes for their clients just a few years ago,

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