He Turned a College Project Into a $100 Million Luxury Fashion Brand: ‘My Grandma Taught Me How to Sew’

In 2010, George Heaton and his brother Mike took the sewing skills their grandmother taught them and launched their own graphic T-shirt streetwear brand called REPRESENT. Fast forward to today, and the proudly British brand has wildly expanded its offerings and its reach. In 2023, REPRESENT boasted $100 million in sales, and in 2024 they opened their first store in L.A., a permanent shop-in-shop in Harrods in London, and opened their first UK flagship store in Manchester, their hometown. Not bad for a brand that started as a college project.

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