2024 Billboard Latin Music Awards Deliver Record-Breaking Engagement Across TV, Digital & Social Platforms

October 24, 2024 E Jazz Reporter

Entertainment

This year’s ceremony recorded the highest engagement for an award special in Telemundo’s history.

Maluma and J Balvin during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.

Christopher Polk

Espaol

The 2024 Billboard Latin Music Awards delivered a record-breaking 112 million engagements across television, digital and social platforms, 36% higher than 2023, Telemundo announced on Wednesday (Oct. 23). This year’s ceremony recorded the highest engagement for an award special in Telemundo’s history.

According to Nielsen, on linear, the show — which included performances by stars like Yandel, Grupo Niche and Fuerza Regida — reached a cumulative audience of 1.8 million total viewers. Furthermore, the two-hour broadcast won its time slot and drove the network to No. 1 in both demos in Spanish-language television primetime, the report further explains.

Telemundo’s multi-platform coverage generated 106 million video views across social platforms, representing a 43% increase from 2023. According to Talkwalker, the show was the No. 1 most social program across broadcast television with 1.2 million total interactions across Facebook, Instagram, X and YouTube.

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Locally, the 2024 Billboard Latin Music Awards ranked as the No. 1 primetime program in its time slot, regardless of language, among adults 18-49 in Los Angeles, and the No. 1 program on Spanish-language television in New York, Miami, Dallas, Chicago and other cities.

Karol G was the big winner of the night with eight trophies including Global 200 Latin artist of the year and tour of the year. Both Peso Pluma and Bad Bunny won six awards each. (See the complete list of winners here.)

Besides a number of riveting performances, three special awards were handed out: Pepe Aguilar was recognized with the Hall of Fame Award, J Balvin with the Spirit of Hope Award, and Alejandro Sanz with the Lifetime Achievement Award.

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