I Shamelessly Self-Promoted My Book for the Holidays. Here’s How It Went.

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To quote fictional capitalist mastermind Don Draper: “The most important idea in advertising is ‘new.'” And, as the holiday season began, I worried that my debut memoir, Theatre Kids, which had come out June 18th, was becoming the opposite of new.

So I needed something “new” to flog on social.

I had been working on a second book proposal (a collection of fun/dumb advice to dudes) but I wanted to find a way to celebrate my book for Christmas,

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