A Bad Market Doesn’t Kill Startups — That Belief Does. Here’s How to Launch a Startup in Any Economy.

Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways

• Startups can succeed in economic downturns by solving urgent problems, as past successes like Airbnb and Uber demonstrate.
• Internal issues, rather than economic conditions, are often the true challenges facing startups in tough economies.
• Launching during a recession can provide unique advantages, such as less market clutter and cheaper advertising, potentially leading to a longer product lifespan.

“I’ll launch when the timing is better.”

“It’s just not the right economy for something new.”

“What if no one’s spending money right now?”

If you’ve ever thought this — or heard it from others — you’re not alone.

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