A Great Idea Means Nothing Without the Right Market — Here’s How to Find It

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For entrepreneurs, coming up with a great idea is, unfortunately, the easy part. Even after you’ve had your lightbulb moment, conducted market research and created a business plan, you still have to figure out how to attract your first customers.

The harsh reality is that an amazing idea isn’t actually amazing if you have no way to get it in front of people. It’s called a “cold start problem” — the challenge of building momentum when a business,

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