An Executive’s 5-Minute Guide to Building a Legacy Team

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Building a strong team starts with a strong internal brand. Clear and consistent brand messaging articulates your company’s mission and values. A well-defined culture guides the behavior and decision-making of your current employees and helps attract candidates who share your company’s vision. Consistency in messaging helps ensure that everyone on your team, from new hires to seasoned employees, understands the organization’s culture and expectations.

A strong employer brand can reduce your cost per hire and attract the right candidates.

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