Avoid the Siren Song of Rapid Growth — Why Scaling Too Fast Can Sink Your Startup

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You’ve heard the statistics: Around two-thirds of startups fail.

Young companies fail for many reasons — from insufficient capital to lack of market demand — but scaling too quickly is the primary culprit. Growing at an unsustainable pace too early can be fatal, contributing to an estimated 74% of startup failures.

Gripped by the adrenaline rush of initial success, pursuing new markets, diversified product lines, and a larger customer base in the hopes of massive profits can be tempting.

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