Balenciaga Follows BDSM Teddy Bear Scandal With Children’s Advocacy Group Partnership

Balenciaga and the Kering Foundation have joined forces with the National Children’s Alliance (NCA) for a three-year program to raise awareness of child abuse. The partnership comes months after Balenciaga faced criticism for controversial ad campaigns featuring children holding toy bears wearing BDSM gear.

At the time, Balenciaga and the Kering Foundation responded by removing the campaigns. In addition, they issued a public apology, promising to learn from the mistake and contribute to ending child exploitation.

Balenciaga files $25M suit against producers of controversial ‘BDSM teddy bear’ ad campaign https://t.co/Um8QXX1mfQ pic.twitter.com/zudAilf0eq

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