Beyond Likes and Shares — How to Leverage Influencer Partnerships in the New Era of Social Media

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While social media has only been around for a few decades, it has transformed the world in numerous ways, from expanding the reach and effectiveness of small businesses to driving major cultural and geopolitical changes. It’s no secret that social media is one of the most engaging and effective ways for startups and major corporations alike to reach their target audiences. However, like most technology, social media has evolved over time and looks very different from the initial versions.

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