Chrome’s ‘Fast page’ label shows which websites have quick loading times

Google launched the Web Vitals initiative in May in an effort to show users which websites typically perform well. It gives website owners and developers a unified set of metrics to measure against so they can ensure that their websites are loading swiftly for visitors. A few weeks after the initiative’s debut, Google revealed that in the future, it will take “page experience” based on Web Vitals into account when ranking pages in Search.

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